Art Direction | Design

Omaha’s Henry Doorly Zoo & Aquarium

The zoo is more than just looking at animals, it’s about both the experience and also the support that allows the Omaha zoo to focus on conservation efforts. Each year, the Omaha zoo puts on a campaign to encourage locals to buy a membership. These membership sales account for a large chunk of their non-profit budget. With the goal to bring light of this to the public, I worked with a team and a production company to bring the “Zoo More Good” message to life.

For visual direction, I wanted to let the animals and the atmosphere of the zoo shine through so our team focused on eye-catching photography and bright typography blending together to draw focus right to the heart of the message. The work I did on this campaign encompasses everything from art direction for the TV spot to animation for the banner ads for the web and other marketing materials.